The purple dragon fruit or Pitaya is a vibrant tropical fruit known for its bright magenta skin and red/hot pink fleshy interior. It tastes sweeter and juicier than the white fleshed dragon fruit. The fruit’s unique exotic look and superfood powers have made it a popular snack amons the health conscious groups. The best way to consume the fruit is to cut it vertically and scoop out the flesh. Store uncut in refrigerator.